WEB UI / UX DESIGN
APP UI/UX DESIGN
Téo Pavlidis is a
freelance graphic designer registered in Malmö, Sweden,
with 14 years international experience in graphic design.
Mr Kontorigas, a former client of mine, entrusted me to create the visual identity for his father's company, a light bulb store in the heart of Athens, Greece, which needed to enter the Internet market and social media with a fresh, new and communicative visual profile, reflecting the company's green policy and high-quality product range.
The bright green colour was selected primarily for of its "electric" lightness as well as its connection to ecology and nature. The check mark is a reference to the environmental certification and is used to establish trust regarding the quality and the new eco-friendly profile of the company.
The company gained a clear advantage from the competition in terms of communication and advertisement with a "fresh" and easy-to-reproduce logotype for all types of media.